Increasing customer engagement starts with aligning business and IT. Where do you start? First of all, ensure that all your IT systems communicate in real time. Secondly, your business and IT teams have to work together as well; they must share the same visions and debate and elaborate a joint strategy to ensure that IT can take proactive actions in line with the business goals.
Business and IT: do they speak the same language?
Business and IT alignment requires a robust organisational foundation, as IT and business teams have to work closely together. If managers understand the complexity of IT and the IT staff has clear insights into business processes and goals, they can define objectives together and convert these into a strategy that is supported by an adequate IT environment.
A second step towards achieving business and IT alignment is building an integrated and flexible IT infrastructure.
The key requirements? A platform with an in-memory database will help you collect real-time information from different sources to serve as a basis for your processes. In addition, your systems should be modular to ensure the flexibility and agility you need to swiftly respond to new business opportunities.