Stay Connected

Your customers expect you to talk to their toothbrushes. An electric toothbrush that orders its replacement brush heads itself? Sure, Why not! Digitisation and the Internet of Things (IoT) can make this dream come true

Stay Connected

An electric toothbrush that orders its replacement brush heads itself? Sure, why not! Digitisation and the Internet of Things (IoT) provide businesses with easy access to massive amounts of customer data. How do you collect and analyse that data and deploy it to the max?

Stay Connected

As a retailer, wholesaler and manufacturer, staying connected is one of the keys to success. It gives you access to data that enables you to take a personal approach to your customer at every step of the customer journey. After all, the more you know about a customer, the better you can help them – and proactiveness is sure to lead to better customer service.

Real-time communication based on data? 

Being ‘connected’ means that you are constantly linked to your customers (through their devices), collect large amounts of data through diverse channels and then convert that data into usable insights. To do that, you need smart platforms as well as smart people such as data analysts who establish game-changing links between data points.

Data analysts scrutinise internal as well as external (big) data before it enters your systems. They understand which data is important for your organisation and which tools you need to translate that into information that your business processes can work with.

Insights from data analysts can help you optimise the customer experience across the customer journey, by, for example, personalising your customer approach, customising products, predicting customer behaviour and delivering services proactively – when a product needs maintenance, for example.

The benefits? You can give customised usage or maintenance tips and cater to your customers’ needs in real time.

Ctac iPaaS

The cloud landscape has exploded. Everything is moving towards the cloud: from small solutions supporting a single task to large, integrated ERP systems, and from traditional solutions hosted by a third party to solutions running on a server in a faraway country.

SAP Analytics Cloud

SAP Analytics Cloud offers you all the analytics functionalities on a single SaaS platform. You combine data from different sources for faster planning, analysis and forecasts. Benefit from an agile environment that is available anytime, anywhere.


Optimise customer engagement in retail, wholesale and manufacturing.

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Design Thinking: Getting started with the ultimate Customer Journey

Blog - 19 November 2018, Frank Koppen, 5 min reading time

If your company wants to be truly relevant to consumers, you constantly have to base your reasoning on your customer's needs. Design Thinking can be of enormous help with that.

Your customers expect a personal approach


Do you know your customers through and through? Do you know their favourite colours or hobbies? A personal approach can really help attract customers to your business.

SAP Analytics Cloud Retail Package Customer

Product sheet

The key to success: up-to-date insight into customer behaviour. Increase customer generation, value and loyalty with the SAP Analytics Cloud Retail Package Customer.