What’s the best way to personalise your offering? Doing so requires detailed insight into every step of the customer journey. Insight will help you to approach your (prospective) customers at the right moment with relevant product offers that meet their needs – the ultimate target group segmentation. The result? More satisfied, loyal customers – and, in turn, more sales.
Want to know all about your customer? BE PERSONAL
Every contact moment is an opportunity to enrich your customer data: when are your customers online and what products are they viewing? Once you’ve got that information, you can derive valuable insights from it. You might discover, for example, that a particular person often visits your web shop to look at specific products around the same time each year, e.g. the end of May. Maybe that has something to do with a birthday?
By collecting and analysing customer data gathered at every moment of contact, you will gain useful insights that can form the basis for even deeper customer engagement. After all, you will know where your customers are at a particular moment and what they’re interested in. This will help you to think with them and develop relevant offers.
Developing real customer intimacy ensures that your customers will come back to your business next time – not because of the price, but because you understand what’s important to them.