SAP Marketing Cloud
Companies have invested heavily in digital solutions to attract, convert and retain customers, but these solutions fail to deliver the same personal finesse that human interactions offer. Humans, on their part, are unable to analyse all the data generated by customers during human interaction. However, customers do expect a personally relevant approach each time they are in contact with the company on any device, in any physical location and in real time, with information that meets their needs.
Ctac helps you to deliver personal and relevant content at all times with SAP Hybris Marketing.
SAP Marketing Cloud analyses each customer in all channels to identify each contact opportunity, including previous purchases, implicit purchase signals observed during recent browsing sessions or social media comments about your product or brand. Hybris Marketing delivers so-called golden records based on this real-time customer context. This information can be used to provide the right content at the right time – or not! (Think of advertisements for a hotel you just booked.) This encourages loyalty and realises growth. SAP Hybris Marketing is also the solution for quick and flexible marketing.
Functionalities SAP Marketing Cloud
- Marketing Data Management
- Planning & Budget