Checklist: On track with your omnichannel strategy?
“Via which channel did you buy that coat?” That is a question consumers will rarely ask one another. Customers don't think in channels but in needs. They expect an easy ordering process, a personal approach and an uniform customer experience. Always. And everywhere. In the store, online or when contacting the customer service team.
Is your strategy in line with what your customers expect?
The checklist can give you the answer. Download it now.