Ctac adds Bynder’s Digital Asset Management to Customer Experience Portfolio

7 April 2020

‘s Hertogenbosch, the Netherlands, 7 April, 2020 - Ctac has signed a partnership agreement with Bynder, market leader in Digital Asset Management (DAM). This way, the Business & Cloud Integrator strengthens its Customer Experience portfolio. For customers, this means that they can now turn to Ctac for everything they need relating to Product Data Management.

Whether it’s retail, wholesale or manufacturing, every company wants the best experience for its customers. Offering engaging digital content is a crucial element in this. A DAM system is necessary to make content available to the customer – who constantly increases his expectations – at the right time. It needs to be possible to create, maintain and distribute digital assets quickly, efficiently and correctly. A DAM system meets this need. Ctac now offers its customers a complete solution with a modern and open architecture, so other platforms are easy to integrate.

Julien Matsis, Partnerships & Channel Manager at Bynder: “We are happy to welcome Ctac as a Bynder partner. The breadth of Ctac's technical expertise aligns with our top priority to form an interconnected technology eco system for brands to accelerate their digital transformation efforts.”

Henny Hilgerdenaar, Ctac CEO: “We are further strengthening our Customer Experience portfolio by adding Bynder Digital Asset Management. Ctac is already an experienced implementation and business partner in Master Data Management and Product Information Management. Bynder DAM is a valuable addition to these propositions, with which Ctac is able to support its customers in the data management domain even more completely.”

About Bynder
Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. Recognized for its intuitive user experience, Bynder helps more than 500,000 brand managers at 1,500 organizations, including Spotify, Puma and Icelandair, to create, share and organize the full lifecycle of their digital content in the cloud. Founded in 2013, Bynder has since grown to over 350 employees in seven offices around the globe, including the Netherlands, USA, Spain, UK and UAE. The company is backed by Insight Partners. For more information, visit

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