3 September 2018, Thijs den Dikken, 4 min reading time
Bringing in new and loyal customers with effective campaigns via the right channels, while you’re also aware of the exact cost of every new customer. Back this up with data and stay within the available budget.
3 September 2018, 4 min reading time
Product Information Management systems (PIM) must provide 'one version of the truth' in terms of commercial, marketing, logistic, functional and technically-related product information.
Internally you might be able to simplify a complicated ordering process, unclear stock information, or minimize price differences in channels by blaming legacy systems or the silos in the organizational structure. But your customers aren’t interested in these arguments. So how do you prevent them switching to other suppliers?
Your customers expect you to surprise them all the time. How do you handle that? By adjusting your personal approach to every touchpoint in the customer journey. This goes far beyond personalisation.
In more and more industry sectors, manufacturers and producers are seeing consumers as an interesting direct marketing channel. Increasing sales or margins is not the only reason for the move to D2C.
Every retailer, every wholesale dealer and more often, every manufacturer has to provide engaged customers. How better than to do so than by offering the ultimate omnichannel experience?
This goes beyond placing orders and having them delivered. We notice five important trends regarding customer engagement.
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