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Know what a customer costs by creating a 360 degree view

3 September 2018, Thijs den Dikken, 4 min reading time

Blog - 

Bringing in new and loyal customers with effective campaigns via the right channels, while you’re also aware of the exact cost of every new customer. Back this up with data and stay within the available budget.

PIM system: one version of the truth – but who decides on the truth?

3 September 2018, 4 min reading time

Blog - 

Product Information Management systems (PIM) must provide 'one version of the truth' in terms of commercial, marketing, logistic, functional and technically-related product information.

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Know what a customer costs by creating a 360 degree view

3 September 2018, Thijs den Dikken, 4 min leestijd

Bringing in new and loyal customers with effective campaigns via the right channels, while you’re also aware of the exact cost of every new customer. Back this up with data and stay within the available budget.

Read blogpost
news blog image

PIM system: one version of the truth – but who decides on the truth?

3 September 2018, 4 min leestijd

Product Information Management systems (PIM) must provide 'one version of the truth' in terms of commercial, marketing, logistic, functional and technically-related product information.

Read blogpost
news blog image

How do you live up to your customers’ expectations?

24 November 2017, 4 min leestijd

Internally you might be able to simplify a complicated ordering process, unclear stock information, or minimize price differences in channels by blaming legacy systems or the silos in the organizational structure. But your customers aren’t interested in these arguments. So how do you prevent them switching to other suppliers?

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How do you optimise the customer experience? Be personal

2 October 2017, 4 min leestijd

Your customers expect you to surprise them all the time. How do you handle that? By adjusting your personal approach to every touchpoint in the customer journey. This goes far beyond personalisation.

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Direct-to-Consumer: digital, diversity and data

20 June 2017, 5 min leestijd

In more and more industry sectors, manufacturers and producers are seeing consumers as an interesting direct marketing channel. Increasing sales or margins is not the only reason for the move to D2C.

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Customer Engagement: Five important trends

1 February 2017, 6 min leestijd

Every retailer, every wholesale dealer and more often, every manufacturer has to provide engaged customers. How better than to do so than by offering the ultimate omnichannel experience? This goes beyond placing orders and having them delivered. We notice five important trends regarding customer engagement.

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