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So exactly who is your customer? Some ways to improve segmentation

25 April 2018, Ralph van der Veek, 5 min reading time

Blog - 

Why do I still encounter on many websites or newsletters texts such as ‘specially selected for you’ or ‘also of interest for you’ concerning products I’ve never searched for, bought, or used?

Why data should be seen as the fourth production factor

23 April 2018, 4 min reading time

Blog - 

The three traditional factors concerning production are land, labor, and capital. But it is fair to say that data has now become the fourth factor of production. In this blog we will examine the impact of data on production companies.

news blog image

So exactly who is your customer? Some ways to improve segmentation

25 April 2018, Ralph van der Veek, 5 min leestijd

Why do I still encounter on many websites or newsletters texts such as ‘specially selected for you’ or ‘also of interest for you’ concerning products I’ve never searched for, bought, or used?

Read blogpost
news blog image

Why data should be seen as the fourth production factor

23 April 2018, 4 min leestijd

The three traditional factors concerning production are land, labor, and capital. But it is fair to say that data has now become the fourth factor of production. In this blog we will examine the impact of data on production companies.

Read blogpost